“We’ve seen that women are motivated b

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“We’ve seen that women are motivated b

Postby yaya2017 » 2018-07-20 02:29

Otherwise, you’ll have to wait until August 2 to score a pair on nike.com and at select retailers.Among the big names associated with Nike’s NKE, +0.47% brand are NBA’s Kevin Durant, U.S. Open-winning golfer Brooks Koepka, and tennis champ Rafael Nadal. In tennis, fellow Grand Slam champ Serena Williams and Nike Air Zoom Pegasus 34 Mujer Simona Halep, this year’s French Open winner, also have partnerships with Nike.However, female athletes with big athletic sponsorship deals are few and far between. On a list of athletes with the most endorsement deals provided by jewelry designer Dana Rebecca Designs, Nike Air Max 270 Femme mixed martial arts star Ronda Rousey, race car driver Danica Patrick and Serena Williams are the only women on a list of 15 athletes with the most deals.“Nike has a strong track record of using celebrities Nike Air Max 1 Damen as part of their overall marketing strategy and studies show that influencers can be impactful in driving purchase decisions…especially among younger audiences,” said Katie O’Dell, senior vice president of strategy at Ansira, a marketing agency. “However, many big brands have seen a lot of success over the last couple of years using real women at the heart of their campaigns.”

Among those are brands are Unilever PLC’s ULVR, +3.03% Dove brand, which has become famous for its Nike Roshe Run Mujer “Real Beauty” campaign, and American Eagle Outfitters Inc.’s AEO, +0.57% marketing for the Aerie lingerie brand that is focused on positive body images using Adidas Superstar Mujer “real women” in photos that haven’t been retouched.Nike has reached out to women using this strategy, as in the “Better For It” campaign, one of O’Dell’s favorites, that uses real women and their everyday fitness goals – running a first half-marathon or dead-lifting your body weight for the first time – as inspiration.“If Nike wants to have relatively broad appeal, taking a similar approach as they look to expand their business with women might be the way to go,” said O’Dell.In addition to “real women,” “microinfluencers” could be key, according to Jessica Ramirez, retail research analyst, Jane Hali & Associates. Those on Instagram with 25,000 Nike Roshe Run Damen followers are one definition of a “microinfluencer.”Ramirez suggests mixing celebrities with “microinfluencers” who are more “relatable” to potential consumers.Athletic gear and athleisure has become more fashionable, with yoga pants going from the studio to brunch and even the office. And streetwear, historically male-centric, is making gains with women.

“Nike snoozed a bit and Nike Air Max 90 Hombre Azul didn’t have the right influencers,” said Ramirez. “Nike woke up and they’re going in full steam. Now they’re providing newness to future-proof the brand.”The culture of gender and female empowerment isn’t Nike Air Max Command Femme tied to athletes, says Agathe Blanchon-Ehrsam, chief marketing officer of business consultancy and branding company Vivaldi.“We’ve seen that women are motivated by being part of a movement, by participating in a lifestyle — not necessarily by the performance of top athletes,” she said. “With the increase in Nike Air Max Classic BW Femme fitness tracking, the competition is more personal, while the activities themselves have become more social.”Besides expanding the range of sizes in shoes and apparel to fit women, Nike is seeking newness in areas like fabric innovation. For example, Nike’s Parker said the company is “building on our leadership in bras and Nike Air Huarache Femme bringing more innovation through Flyknit apparel in the second half of the year.” Flyknit technology is lightweight, but uses strong fibers, according to the Nike website.“Performance matters,” said Stephen Nike Air Force 1 Mujer Lee, founding principal of Logan Capital Management. “
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