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Postby caicai2017 » 2018-07-12 03:25

Instead of relying heavily on highly paid athlete endorsers like Nike, Adidas worked with celebrities like Kanye West, who oversaw the creation of its best-selling Yeezy shoes. Its "Boost Technology" soles also made its shoes tremendously popular among runners.
Nike is responding with new product categories like its React running shoes, bouncy VaporMax shoes, and ZoomX soles to counter Nike Air Presto Homme Adidas' Boost. It's also executing its "Nike Air Max 1 Femme Triple Double Strategy" to improve its innovation, production speed and direct connections to Nike Air Max 270 Womens consumers on multiple fronts.
But Nike is still playing defense against Adidas as it tries to reduce its dependence on the sluggish North American market and expand its product portfolio.
The valuations and dividends
Nike trades at 28 times earnings, which merely matches the industry average of footwear and accessories makers. Adidas is slightly cheaper, with a trailing P/E of 27. But looking Adidas ZX 700 Womensahead, Nike's forward P/E of 28 is much higher than Adidas' forward P/E of 22.
However, Nike's forward dividend yield of 1.2% beats Adidas' 1% yield. Nike spent 31% of its earnings on that dividend over the past 12 months, and Adidas spent 30% -- which gives both companies ample room for future hikes.
The Adidas Tubular Womens winner: Adidas
Nike is a low-risk stock, but Nike Air Huarache Womens Adidas' better diversified business, smart turnaround moves, stronger growth, and lower valuations make it the better investment for 2018.For Nike Air Max 1 Donne every over-hyped technology in the biopharma sector, a lesson in humility never seems far behind. But it seems most can be traced back to a humbling reminder: Mother Nature has been conducting biotech research and development for nearly 4 billion years. Best to have her on your side.
Today in Cleveland, Paul George will debut his second signature shoe, the PG2. Fittingly, he’ll do it during a contest that will test the eight-year pro’s status as one of the league’s best two-way players and on a court surrounded by other athletes who share the distinction of owning a signature shoe of their own.
“Think about the heritage of Nike Basketball in general and all the signature athletes we've Adidas Superstar Womens had along the way and how exciting a lot of those products have been and how they're so culturally relevant,” says Tony Hardman, designer of both the PG1 and PG2. “To be a part of that legacy is heavy; you just try to put your stamp on it along the way.”
Here are five rules George and Hardman stick to so they can continue to impress their take on signature culture.
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